TASTE THE ADVENTURE
EPIC.NOW is a visionary brand that fuses culinary artistry with advanced technology to create transformative dining experiences. Through virtual reality, we turn each meal into a sensory journey that engages taste, sight, sound, and emotion.
We blur the line between dining and dreaming - crafting moments that linger far beyond the final bite.
EPIC.NOW X ICCA
This season in New York, EPIC.NOW proudly collaborates with ICCA and a Michelin-starred chef Kazushige Suzuki to present authentic Japanese cuisine with immersive virtual reality.
Guests will savor an 8-course tasting menu while exploring immersive virtual environments, bespoke scents and cinematic soundscapes, blending tradition with innovation for a truly unique experience.
Reserve your spot and let a world of adventure unfold on your palate.
“At ICCA, we take pride in preserving tradition while embracing innovation, and this collaboration perfectly embodies that philosophy. Guests can explore eight captivating VR worlds—like ancient Japan, the jungle, and the cosmos—all while savoring our authentic dishes. It's an experience that engages all five senses, creating something entirely new and exciting. We invite everyone to come and share in this journey.
I’m confident it will bring joy to all who experience it!"
— Chef Kazushige Suzuki, Michelin-starred ICCA
EPIC.NOW X DASSAI BLUE
EPIC.NOW is delighted to partner with Dassai Blue, a renowned sake brand, to bring an unparalleled experience to our guests. Known for its exquisite craftsmanship and rich tradition, Dassai Blue offers a premium sake selection that perfectly complements our Michelin-starred VR dining experience.
Ritual
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RIGHT ON TIME, RIGHT IN PLACE
Each dining session at EPIC.NOW unfolds like a carefully timed performance. We kindly ask that you arrive on time to experience every transition, ensuring you don’t miss any part of the story or course along the way.
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PRESERVE THE MOMENT
At EPIC.NOW, we aim to create a shared moment of wonder. Please refrain from using your phone or taking photographs during the show, allowing the story to go on without distraction.
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FRAGRANCE IN BALANCE
Aromas play a vital role in shaping the EPIC.NOW dining experience. To maintain the integrity of each dish and respect the sensory journey of others, we kindly ask guests to avoid wearing strong perfumes.
